It's not such a small world after all

by Dana Blankenhorn

Simply translating Web content into other languages won't make your company worldly wise. It takes localization efforts and cultural sensitivity.

Every manager knows that a Web site can be reached from anywhere in the world. But few companies take advantage of that fact.

Terry Lund is an exception

Spreading the words

But making your Web site actively bilingual or multilingual is just part of the battle. It also has to be seen. That's where Bill Hunt, vice presiden This article was originally published on Monday Mar 1st 1999

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