U.S. iOS Sales Top Android for Q4 2014

Thursday Feb 5th 2015 by Developer.com Staff

This is the first time Apple has won the market share battle since 2012

A new report from Kantar Worldpanel ComTech says that Apple's iPhone outsold Android smartphones in the U.S. during the fourth quarter of 2014. “In the US, Apple iOS overtook Android for the first time since this time in 2012, albeit by the slimmest 0.1% margin,” said Carolina Milanesi, chief of research at Kantar. “While the success of the iPhone 6 and 6Plus is unprecedented, this quarter’s performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay, Apple was able to take advantage of a weaker Android offering at the premium end of the market.”

The report held bad news for Windows Phone. In the five biggest markets in Europe, where Microsoft had seen the most success, the operating system fell one percent to 9 percent market share. In the U.S., Windows Phone had just 3.8 percent of sales.

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