The Secrets to Making Money on the Amazon Appstore

by Developer.com Staff

More expensive in-app purchases are more popular than cheaper ones.

At the Casual Connect conference, Aaron Rubenson, the director of Amazon Appstore for Android, revealed a number of surprising statistics that could help astute mobile development pros earn more from their apps. Examples include the following:

  • Users are much more likely to buy in-app purchases priced at $4.99 than those priced at $2.99.
  • 52 percent of the revenue the average app generates comes more than 7 days after the initial purchase.
  • 67 percent of in-app purchases are repeat purchases.
  • 48 percent of in-app purchases happen within an hour of a previous purchase.

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This article was originally published on Thursday Jul 26th 2012
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