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Report: 6% of Mobile Gamers Generate 51% of Revenue

Monday Nov 17th 2014 by Developer.com Staff

And mobile gamers are getting younger.

New research from EEDAR reports several trends of interest to the mobile development industry. Noteworthy takeaways include the following:

  • The number of mobile gamers in North America increased from 111 million in 2013 to 142 million in 2014.
  • The average gamer spent $32.65 on games over the last twelve month, generating a total of $4.6 million for the mobile development industry.
  • 50 percent of gamers play on both smartphones and tablets, while 35 percent use smartphones exclusively.
  • The top 6 percent of mobile gamers are responsible for 51 percent of revenue.
  • 45.7 percent of gamers have never paid anything for games.
  • The average age of a mobile gamer is now 27 years old, down from 34 years old last year.

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