Multiple studies have shown that while Android apps get more downloads, iOS apps generate more revenue for the mobile development industry. Google wants to change that.
The company has released a new guide called "Mobile App UX Principles." It offers research-based tips for converting more smartphone app users into buyers."
The guide covers everything from menus to branding to fonts to search and sign-ups. Here's one example: "Avoid interrupting users by asking them to rate your app if they’ve only recently downloaded it or only used it a few times. Instead, wait until they prove to be repeat users and they’ll be more likely to rate your app favourably and provide more informed feedback (that you can act on)."