In an effort to improve the quality of Android tablet apps, Google has published a Tablet App Quality Checklist. Many in the mobile development industry have noted that Android's tablet apps aren't all that good. Unlike Apple, Google does not curate its app store, so anyone can submit apps, regardless of quality. However, Google's Reto Meier has stated that the company believes better tablet apps would lead to "increased user engagement, better monetization, and more downloads from tablet users."
InformationWeek reported, "To make a compelling tablet app, Google is advising developers to optimize apps for larger screens, to use extra screen space when it's available, and to use icons and other graphics assets designed for tablets. It is also encouraging developers to make apps just as functional on tablets as on phones and not to require features like telephony support that may not be available on all tablets."