Four Tips on Creating Apps for Developing Markets

by Developer.com Staff

In many parts of the world, users have smaller, less powerful devices.

The app markets in India, South America and the Middle East are growing very quickly, offering great opportunities to mobile development firms. However, the sorts of mobile development strategies that work in the US, Europe and Japan often do not work as well in these markets. Alan Mamedi, the co-founder and CEO of Truecaller, offers four tips his company learned from doing business in the global markets:

  1. Stop Building Just for “Ferrari Phones”
  2. Think Small When it Comes to Design
  3. Don’t Take Data for Granted
  4. Seek Out Carrier and Device Partnerships

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This article was originally published on Monday Aug 4th 2014
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