Facebook Ads Could Soon Appear in Mobile Apps and Sites

Friday Sep 27th 2013 by Developer.com Staff

The company is testing a program that puts its ads on third-party apps and websites.

Facebook is testing a new way to make money off mobile — and it could result in more revenue for the mobile development industry. "We’re currently running a second test to show Facebook ads off Facebook in mobile apps and on mobile sites," the company said in a statement. "Our goal is to improve both targeting and relevancy of the ads people see. Since this is a test, we don’t have additional details to share."

Currently, Facebook accounts for 16 percent of mobile ad revenues. Google has 53 percent of the mobile ad market.

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