Mashable's Pete Cashmore reports that by connecting a series "blocks," anybody, including non-coders, can cobble together an Android application.
According to the New York Times, Google has been testing the App Inventor in schools for a year.
"The concept is a smart one," Cashmore says. "Not only is the Android Market an open platform for developers (with no approval process, ala the App Store), but now we'll likely see a vast array of specialized apps built by non-developers. This could radically increase the volume of apps in the Market versus the App Store."
Will a slew of amateur-built applications be an important competitive advantage over Apple's much more restrictive approach?