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Apple's App Store Now Has Pre-Orders

Tuesday Dec 12th 2017 by Developer.com Staff

Developers can start getting paid for apps before they're even released.

Apple has given the mobile development industry an early Christmas gift in the form of a new pre-order feature in the App Store. In the latest version of the App Store, developers have the option of making new iOS apps or app updates available for pre-order. Setting up pre-orders also makes the app product page visible, giving developers time to market their apps before release.

Pre-orders are available for both free and paid apps. The pre-order price can't be higher than the app price after release (if it is, Apple will give customers a refund), and pre-orders must begin between 2 and 90 days before the release of the app.

Apple tested pre-orders earlier this year with Super Mario Run.

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