Beginning Friday, August 2, users who open up the Apple Store app will be greeted by an offer for a free game. Initially, the store is giving away "Color Zen," but it reportedly also plans to give away other apps, game, songs and/or videos. The initial offer is good through August 27, but at least one website is saying that Apple plans to do a new giveaway every week.
Interestingly, you can't access the giveaways just by accessing the regular App Store—you have to go through the Apple Store app. The giveaway comes alongside news of reduced traffic in the physical Apple Stores and as Google Play has overtaken the App Store in downloads. This could be an attempt to drum up more traffic to both Apple's physical and virtual storefronts.