Apple Dominates Holiday Device Activations

Wednesday Dec 28th 2016 by Developer.com Staff

Forty-four percent of U.S. devices activated the week before Christmas were made by Apple.

It was a good holiday season for Apple. According to data from Flurry, 44 percent of the devices activated in the U.S. the week before Christmas and the start of Chanukah were made by Apple. By comparison, Samsung accounted for 21 percent of U.S. device activations that week. Third place went to Huawei with just 3 percent of devices.

Flurry also found that 45 percent of device activations were medium-sized phones, a decrease from 54 percent in 2015. Phablets grew their market share from 27 percent to 37 percent. Small smartphones were the least popular with 1 percent of the market.

As far as tablets go, small tablets had just 8 percent of the market, while full-size tablets had 9 percent of the market.

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