A new report from Fiksu finds that users downloaded the top 200 free iOS apps 7.8 million times in October. That's a 42 percent increase from October and a new record high.
The report attributes the sharp increase to the launch of new iPhones and iOS 8. It says that the numbers are a good sign for mobile development firms. "While recent indexes have shown a steady stream of escalating costs, the October index numbers validate another important trend: the increasing importance of apps to consumers," said Micah Adler, CEO of Fiksu. "Mobile marketers must start thinking strategically about their marketing tactics over the longer term and figure out how to use apps to connect with customers. October’s hindsight should serve as a guide for marketers preparing for impending holiday activity."
The marketing spend required to attract users is still high. According to the report, the cost per loyal user (CPLU) in October was up 33 percent year-over-year and the cost per install (CPI) increased 59 percent year-over-year.