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Amazon Launches Coins

by Developer.com Staff

Kindle Fire owners now haven 'tens of millions' of dollars to spend on Android apps.

In a move expected to benefit the mobile development industry, Amazon has officially launched its virtual currency, called Amazon Coins. To kick off the program, the company gave every Kindle Fire owner 500 coins to spend (a $5 value).

People who use Amazon's tablets will be able to use the coins for apps or in-app purchases. As with purchases using ordinary money, developers will receive a 70 percent cut of revenue.

"We will continue to add more ways to earn and spend Coins on a wider range of content and activities," said Amazon's Mike George. "Today is Day One for Coins."

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This article was originally published on Monday May 13th 2013
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