67% of Mobile App Developers Don't Break Even

Wednesday Jun 5th 2013 by Developer.com Staff

But they aren't giving up.

Promotion vendor AppPromo has released some sobering statistics about the mobile development industry: 67 percent of mobile developers aren't breaking even with their apps, up from 59 percent last year. In addition, 68 percent of developers have earned less than $1,000 from their app, and 28 percent haven't earned a dime. Despite the poor earnings, most developers say they aren't considering abandoning their apps.

AppPromo says successful mobile developers have several characteristics in common:

  • Their apps are free.
  • They rely on ads and/or in-app purchases for income.
  • They've been around for at least three years.
  • They spend at least $1,000 per month on marketing.
  • They've earned $500,000 or more.

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