The Top Ten Reasons Why Apple Rejects Apps

Tuesday Sep 2nd 2014 by Developer.com Staff
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Mobile development firms need to make sure they provide all the information Apple requests.

Apple is making things easier for mobile development firms that want to submit apps to the App Store by publishing a list of the top ten reasons why it rejects apps submitted to the App Store. According to Apple, 58 percent of the apps rejected were turned down because of one of these top ten reasons. It plans to update the list weekly.

The for the week ending August 28, 2014, the top ten reasons Apple rejected apps included the following:

  1. More information needed (14 percent)
  2. Guideline 2.2: Apps that exhibit bugs will be rejected (8 percent)
  3. Did not comply with terms in the Developer Program License Agreement (6 percent)
  4. Guideline 10.6: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected (6 percent)
  5. Guideline 3.3: Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected (5 percent)
  6. Guideline 22.2: Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected (5 percent)
  7. Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion (4 percent)
  8. Guideline 3.2: Apps with placeholder text will be rejected (4 percent)
  9. Guideline 3.8: Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple (3 percent)
  10. Guideline 2.9: Apps that are "beta", "demo", "trial", or "test" versions will be rejected (2 percent)

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