Report: iOS App Developers Spend 85% More than Android Developers for Every App Install

Tuesday Sep 30th 2014 by Developer.com Staff
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Mobile development firms face an increasingly competitive market.

A new report from InMobi finds that iOS developers are facing substantially higher advertising costs than Android developers. According to the State of Mobile App Downloads report, the average cost-per-install (CPI) is 85 percent higher for iOS apps than Android apps.

Other interesting findings from the report included the following:

  • The U.S. has more app downloads than any other county and accounts for 18 percent of the total.
  • France has the highest CPI for mobile apps.
  • 64 percent of app downloads are games.
  • The highest number of downloads occur on Friday; Tuesday has the fewest.

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