Bloomberg is reporting that Apple is considering overhauling its iOS App Store with features like paid search. According to the article, "Apple Inc. has constructed a secret team to explore changes to the App Store, including a new strategy for charging developers to have their apps more prominently displayed, according to people familiar with the plans." Bloomberg says that about 100 people are involved in the project, which is being led by Apple Vice President Todd Teresi.
The report adds that the team is also looking for other ways to improve browsing in the App Store.
Apple declined to comment on the story.