Microsoft Shifts Focus Away from Windows Phone

Thursday Mar 31st 2016 by Developer.com Staff
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The company insists that it isn't abandoning its mobile development platform.

During the first day of Microsoft's Build 2016 development conference, the company barely mentioned Windows Phone. The Verge asked Windows chief Terry Myerson for an explanation, and he said, "We're fully committed to that 4-inch screen, there will be a time for it to be our focus, but right now it's part of the family but it's not the core of where I hope to generate developer interest over the next year. There's no lack of recognition to realize how important that form factor is, but for Microsoft with Windows and for our platform it's the wrong place for us to lead."

Myerson added, "If you wanted to reach a lot of phone customers, Windows Phone isn't the way to do. If you want to reach a lot of Windows customers, then this is the largest install base of 9 to 30-inch screens. If you wanted to do new and exciting things, then the Xbox and HoloLens is the place to have a discussion."

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