Brexit Leads to Increase in UK App Store Prices

Tuesday Jan 17th 2017 by Developer.com Staff
Share:

Mobile development firms must now charge at least £0.99 for their iOS apps.

Apple is increasing UK App Store prices by 25 percent as a result of currency fluctuations following "Brexit," the country's vote to leave the European Union. Previously, the cheapest price for apps in the UK was £0.79, and they will now cost £0.99. Similarly, the price for Super Mario Run climbed from £7.99 to £9.99.

The company has also adjusted pricing tiers for India and Turkey. In a statement, it said, "Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time."

View article

Share:
Home
Mobile Site | Full Site
Copyright 2017 © QuinStreet Inc. All Rights Reserved