Google Offers JPEG Alternative Called WebP

Thursday Sep 30th 2010 by Developer.com Staff
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WebP can cut the file size of JPEG images by as much as 40 percent.

On the Web JPEGs and GIFs have ruled the image universe. But now Google is offering their own JPEG replacement image format called WebP.

WebP ties in with Google's WebM video format. Rather than revolutionizing video in the browser though, WebP is hoping to revolutionize the photo image format, by making them way smaller in file size.

According to Google, the WebP format can cut image file size by 40 percent over JPEG.

Now all Google has to do is get all of the browsers and Web developers to support it.

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