Apple Locks Down App Store Screenshots

Friday Jan 11th 2013 by Developer.com Staff
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The new policy could help stop scammers—but does it go too far?

Apple has made a significant change in its handling of screenshots in App Store listings. From now on, developers will not be able to change the screenshots for their apps once they have been approved by Apple.

Apple took the step in order to combat a growing "scam": developers would replace screenshots of their actual apps with screenshots of more popular apps, essentially tricking users into downloading their app in a bait-and-switch.

While many developers say the move was needed in order to crack down on lookalike apps, others say it goes too far. They complain that developers will not be able to keep their screenshots up to date.

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