App Downloads Dropped 30% in March

Monday Apr 30th 2012 by Developer.com Staff
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Developers are spending about the same amount of money to acquire new users.

According to a new report from vendor Fiksu, daily mobile app downloads dropped to 4.45 million in March. That was 30 percent lower than February's numbers and the lowest daily app downloads since last September. The company says the drop was likely due to the novelty factor wearing off for users who received new devices for Christmas and to Apple's crackdown on the use of bots to inflate download numbers.

Fiksu said the average mobile developer spent about $1.30 to acquire a loyal user in March -- about the same as in February.

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