App Annie Launches App Optimization and Ad Tracking Tools

Tuesday May 6th 2014 by Developer.com Staff
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The new capabilities can help mobile development firms manage their app store search optimization and advertising efforts.

Mobile analytics vendor App Annie has released two new tools of interest to the mobile development industry. First up is a new app store optimization (ASO) dashboard. Much like search engine optimization (SEO) helps websites climb to the top of the Google rankings, ASO helps apps climb to the top of the charts in Apple's App Store and Google Play. The dashboard makes it easier to track and manage those efforts.

Second, App Annie launched a new feature that provides a consolidated view of mobile advertising metrics from more than twenty different ad networks. This is particularly helpful for large developers that participate with multiple ad networks.

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