App Annie Buys AppScotch

Wednesday Mar 16th 2016 by Developer.com Staff
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This is App Annie's third major acquisition in two years.

App Annie has announced that it will buy the firm AppScotch, which offers competitive analysis and market intelligence tools for the mobile development industry. "AppScotch’s team and product are aligned with App Annie's long term vision to build out a comprehensive suite of products for app businesses and this announcement is another milestone in achieving this reality," said App Annie CEO Bertrand Schmitt. "AppScotch's expertise is in bringing transparency to mobile paid advertising."

App Annie said that it plans to integrate AppScotch's technology into new product offerings. The company now has more than 425 employees in 15 offices globally. It says that more than half a million mobile development pros use its products.

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