Android In-App Purchases Climb 700%

Friday May 17th 2013 by Developer.com Staff
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If you want to make money on Android apps, use in-app purchases and optimize for tablets.

During a Google I/O session on how to make money on Android, the company revealed a few statistics that should be of interest to the mobile development industry:

  • In-app purchase revenue from Google Play has risen by 700 percent in the last year.
  • Subscription revenue for Google Play is doubling each quarter.
  • Tablet users are 1.7 times more likely to buy things in apps than smartphone users.
  • Updated apps that take advantage of the latest Android features earn 2.2 times more than older apps.
  • Average revenue per Android user is up 250 percent since last year.

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